Friday, December 18, 2009

Making a Living in Craft

One of my most favourite mixed media artists is Kelly Rae, take a minute and look at her fabulous blog and her amazing work. I have her book and each time I look at it I feel inspired to dig deeper into my creative soul.

She has a link to this great New York Times Article about making a living from your craft. Happy Reading!!!

I must tend to a sick littl girl and get last minute Chrissy things organised.

Wednesday, December 16, 2009

Important Changes

Hello Everyone

I hope everyone is ready for Christmas and enjoying the lead up to the Big Day.

After receiving feedback from a few different people I have decided to reduce the cost of a stall at the first Piccadilly Market to be held on March 28th 2010 at Deakin Waterfront. I am reducing the participation price from $330 to $260 which is a significant saving, and one which I hope will attract even more traders.

I am so passionate about bringing this market to Geelong and will do whatever I can to get it off the ground. I am committed to making this an amazing up market event that has not been seen in Geelong before. One that is successful for all of us on the day and in the future. I believe this start off participation price will entice even more of the high calibre traders that we are targeting and will ensure success for the future of Piccadilly Market.

My team and I have some amazing marketing ideas that will get everyone wanting to see what it’s all about. If you have seen today’s Geelong News you will notice the first in a series of stories on the market and its place on the Geelong Event Calendar for 2010.

To all the amazing designers and traders I have received applications from already, think of the reduction in cost as an early Christmas present. To everyone else I urge you to get your applications in and not miss a chance to be a part of this unique opportunity. The interest is high and securing your spot at this premier event is paramount. Due to this change and that someone seems to have magically taken a few weeks out of my diary I am extending the application date to Friday 8th January 2010.

Please do not hesitate to contact me with any further questions.

Thursday, December 10, 2009

Media Release

Media Release December 9, 2009


Exceptional showcase for region’s finest

Calls are out to attract the region’s top craftspeople to showcase their products at an exciting new art and craft market to be established in Geelong.

Piccadilly Market – to be launched in Geelong in March - will be unlike any market Geelong has seen before. Piccadilly brings together the highest of quality, stylish and contemporary home wares, clothing, jewellery, art works and food, from some of the State’s most talented designers and producers of fine handcrafts.

Piccadilly Market is the brain-child of Geelong’s innovative market manager Janina Lear – the face behind the highly successful Geelong Children’s and Baby Market..

“Geelong has never seen anything like Piccadilly Market before, but there are similar concepts in most of Australia’s capital cities and they’ve been very successful” Janina said. “I wanted to create something unique and exceptional like the fantastic markets they have in London like Portobello Market”.

Piccadilly Market will take place at the spectacular Deakin University Waterfront café overlooking the bay. It is currently scheduled to operate three times a year but there is opportunity for more dates to be added to this pending demand.

There has already been a huge amount of interest from craftspeople in the Geelong region wanting to be a part of the Market, and applications will stay open for the next two weeks to attract some of the State’s top craft talent. Applications will then be assessed on their ‘fit’ for the market and quality of their products.

“I am committed to ensuring this is not your average, run of the mill merchants selling their old stuff that they don’t want anymore,” Janina said. “We are looking for people with a true talent for creating beautiful, unique objects that someone will buy and really appreciate”.

“I would encourage anyone who has a unique product or craft to apply to be a part of Piccadilly Market. It may be for jewellery making, painting or sculpting furniture, it doesn’t matter. I want this to be a diverse, high quality market so I hope a wide range of craftspeople apply”.

Applications for Piccadilly Market close Friday 18 December – with the first market to take place at Deakin Waterfront Campus on Sunday 28 March. For more information or to obtain an application to be a vendor please contact Janina Lear on 0411 131 064 or email janinastoolbox@gmail.com.

Tuesday, November 17, 2009

It's here..................




Want to be a part of a Geelong First?

Introducing, the NEW Piccadilly Market. Bringing stylish and contemporary hand crafted home wares, clothing, jewellery, art works, culinary delights and more to an iconic location in Geelong.

Located within the Deakin Waterfront University Contemporary Cafeteria Space with views across Geelong’s other iconic location Eastern Beach, the market will offer Geelong a new and first of its kind event to add to its community calendar.

Run by successful Market Manager and local entrepreneur Janina Lear, who over the past 3 years has taken the Geelong Children & Baby Market to sold out successes repeatedly. The Piccadilly Market promises to offer traders an exciting new avenue to show their wares and talents to an ever growing community.

A strong marketing and advertising campaign including print, PR and other tactical methods will support the event leading up to its initial opening day – Sunday 28th March 2010.

The drawing area for the Piccadilly Market covers growth areas such as
• Geelong
• Bellarine Peninsula
• Surf Coast
• Ballarat
• Werribee

These areas will be targeted within the campaign and are some of Victorias strongest population growth areas while also have the added bonus of strong tourism. All leading to high visitation to events, especially those held regularly.

Piccadilly Market proposes to be held three times a year so long term participation and investment is guaranteed.

How do you become a part of this exciting new Market?

To be a vendor at Piccadilly Market Applications are being taken NOW and must be returned as stated within the attached application form by Friday 18th December.

All enquiries related to Piccadilly Market should be directed to Janina Lear on 0411 131064 or email